rebranding the

Bank of the West

Tasked with rebranding and designing a new responsive sales experience and authenticated online banking site. Acting as the principal visual UI designer, I worked with a team of designers, researchers, content strategists, and engineers.

Challenged with increasing online registration, reduce redundant pages, increase mobile usage, determine why and where users were dropping off and to have a simple clean way to navigate.

Research and data influenced Our approach. We relied on user-centered design principles to produce high-quality visuals—from concept to execution. Final comps and pixel-perfect redlines were handed to dev for the build.

From research, personas, and journey maps–wireframes and prototypes were created. Focus groups and A/B testing continually helped shape the design and flow.

We added each page component to a pattern library which our team could reuse across all business units with CMS. This resulted in less reliance on engineering which saved time and money.

We delivered a beautiful and ADA accessible site. Registration was up 136% in the first month and grows. Over 500 pages trimmed to 100+, mobile usage went up and the site is much easier to navigate.

I was involved in the full product life cycle, from concept to launch.

Client: Bank of the West

Title: Principal Visual Designer /
Sr User Experience Design Analyst

Roles:
  • Principal UI Visual Designer
  • UX
  • Motion Design
  • Prototypes
  • Iconography
  • Wireframes
  • Style Guide Creation
  • Pixel-perfect Redlines
  • ADA compliance
  • QA and Testing
  • Agile environment
  • need to update