Invitae was one of the fastest growing genetic information companies around.
I collaborated closely with stakeholders, user researchers, and engineers to design seamless web and mobile experiences across all online tools.
Working alongside user researchers and designers, I transformed storyboards, wireframes, and requirements into high-fidelity visual designs for both web and mobile platforms. Additionally, I played a role in promoting the style guide and ensuring visual design consistency.
Given the unique demands of the healthcare industry, our focus was on building trust, maintaining intuitiveness, and ensuring users feel secure with their sensitive data, prioritizing full transparency.
For patient portals, we adopted a mobile-first approach, while emphasizing larger screen designs for providers. User research and testing were integral components throughout many projects.
I actively participated in the entire product lifecycle, from conceptualization to launch, across most projects.
Beyond the portals, I contributed to Backoffice and various internal tools. I played a role in creating the DSM (Design System Manager), developing mobile apps, and enhancing the front-end to align with ADA standards for our website.
Whenever possible, automate it.
Invitae | |
Title: | Senior Product Designer |
Roles: |
CASE STUDIES > |
Design new patient portal workflows for Simplify Billing
For the Simplify Billing program, we have created two new workflows to automate notifications that patients will receive, giving patients a better billing experience.
The previous flow required manual work by the billing team which could lead to errors. Automating the flow reduced work and saved up to seven days for billing.
New HCP order form for test packages
Visual design for a new order form in the healthcare provider portal to accommodate ordering of carrier, NIPS, and/or proactive together in a single transaction. Design to be more user-friendly. Implement a ’stepper’ so each section of the ordering process is simplified and on its own page. Include a launchpad for providers to easily reorder past tests.
The intention is to run this new order form in parallel with the existing HCP ordering experience and frame it as an A: B test.
Visual Design for HCP Orders and Reports
Research with providers shows us their HCP Orders & reports table wasn’t working well for many. Their ask was for the ability to add new columns and make these columns configurable to the user so that they can choose to display the information most relevant to them. Also to improve the filtering capabilities and the ability to export capabilities.
We went through several design iterations and did testing with current users. A continual work-in-progress
Homepage design explorations
Each designer was tasked to design new homepages using Invitaes new color palette, photography and add our own touch of personality.