Biotech
Invitae
Invitae is one of the fastest growing genetic information companies today. Their mission is to bring comprehensive genetic information into mainstream medical practice to improve the quality of healthcare for billions of people. They're constantly improving their tools and technologies to deliver the highest quality actionable information for patient health.
I collaborated closely with stakeholders, user researchers and engineers in designing web and mobile experiences across all online tools.
I worked with user researchers and designers to translate storyboards, wireframes and requirements into high fidelity visual designs for web and mobile. I also helped promote the style guide and enforce visual design consistency.
The healthcare industry is a bit different than most and we strive to gain trust, keep the site intuitive, and ensure the users feel safe with their sensitive data. Full transparency.
We designed mobile-first for the patient portals and focused on larger screen designs for providers. User research and testing played an essential role in many projects.
On most projects I was involved in the full product life cycle, from concept to launch.
In addition to the portals, I also worked on Backoffice and various internal tools. I helped create the DSM (Design System Manager), mobile apps, and worked on the front-end of getting our site up to ADA standards.
Whenever possible, automate it.
| Client: | Invitae |
| Title: | Senior Product Designer |
| Roles: |
CASE STUDIES > |
Design new patient portal workflows for Simplify Billing
For the Simplify Billing program, we have created two new workflows to automate notifications that patients will receive, giving patients a better billing experience.
The previous flow required manual work by the billing team which could lead to errors. Automating the flow reduced work and saved up to seven days for billing.
New HCP order form for test packages
Visual design for a new order form in the healthcare provider portal to accommodate ordering of carrier, NIPS, and/or proactive together in a single transaction. Design to be more user-friendly. Implement a ’stepper’ so each section of the ordering process is simplified and on its own page. Include a launchpad for providers to easily reorder past tests.
The intention is to run this new order form in parallel with the existing HCP ordering experience and frame it as an A: B test.
Visual Design for HCP Orders and Reports
Research with providers shows us their HCP Orders & reports table wasn’t working well for many. Their ask was for the ability to add new columns and make these columns configurable to the user so that they can choose to display the information most relevant to them. Also to improve the filtering capabilities and the ability to export capabilities.
We went through several design iterations and did testing with current users. A continual work-in-progress
Homepage design explorations
Each designer was tasked to design new homepages using Invitaes new color palette, photography and add our own touch of personality.